Friday, June 15, 2012

Dancing up a Storm

Article in Emergency Management magazine:

Dancing for Preparedness? Flash Mob Spreads the Message
Spreading the emergency preparedness message to the whole community can seem like a daunting task, but Austin, Texas, is getting creative to get the word out. Last week about 50 people gathered as part of a flash mob that danced at City Hall Plaza to encourage people to prepare for the worst.

While dancing isn’t usually linked to emergency management agencies and their public awareness activities, the song’s lyrics — which include “This is my plan, and I’m ready to take action. I’m prepared.” — helped spread an important message while making it fun for residents to think about personal preparedness.
Um... 'Kay.

Music video at: